Clients & Experience

I bring you a diverse background of clients & experience. This gives me insight into your needs and concerns.  I’ve been in your position. Been your guest and customer.  I understand your prospects and clients.  B2B and B2C prospects need to hear different things to get them to take action.

I specialize in wellness copywriting. My niche is content and strategies for hospitality and tourism.

Professional Clients & experiences:

SPCP: Served four years on their board, two as president. I created several training manuals for international distribution. Then worked as contributing editor for their newsletter for four years. Created PowerPoint-based materials for lectures.

Cengage Learning:

  • Five years as reviewer for Milady Publishing
  • Contributing author for “Tips and Tricks for Permanent Cosmetics.”
  • Co-author for Esthetician’s Safety Handbook
  • Contributing editor for the first and second editions of  Milady Standard Esthetics: Advanced Textbook.

Stylist Newspapers: For 20 years, a monthly column Esthetic Endeavors.

NCEA: Articles and PowerPoint-based webinars. Also, test writing, and lecturing.

Trade Magazine article content:
  • Les Nouvelle Esthetique
  • Dermascope
  • Skin Deep
  • Skin Inc.
  • Pulse Magazine by ISPA
Diverse Clients & Experience
  • Noel Asmar Group
  • Jindilli
  • Circadia
  • Institute of Advanced Medical Aesthetics
  • ISPA’s Academy division
  • Salishan Resort
  • Aegialis Hotel and Spa

In my own business, writing has included:

  • brochures
  • web content
  • e-blasts
  • e-newsletters
  • blogs, articles
  • school catalogs
  • curriculum content
  • student manual
  • PowerPoint presentations

In 2014, I self-published a safety handbook for permanent cosmetics.

I have a blog on travel and wellness.  Visit to see my reviews, stories, wellness and travel tips.  Spa Travel Insider.


Let’s set a time and explore your needs. Call: (office) 1- 541-344-7789;

Skype 1-541-255-2167 or click on the Contact Form to email me.