Blog
Women, Beauty, and CBD
Over the decades, women have tried a lot of “new” ingredients to make their skin look and feel better. Hemp-derived products are just the latest in this group. In 2019 CBD was the most popular ingredient in the beauty sector. It’s a huge market. In the US in 2018...
B2B and B2C Managing the Puzzle
Managing B2B and B2C is like a jigsaw puzzle Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex. In essence, you are running multiple companies. Each one needs its own unique...
8 Social Media Tips
Facebook Graphic by Kon Karampelas on Unsplash We all know we need to have our businesses active on social media where our customers spend their time. But choosing the right mix of social media can be challenging. Maximize your impact, and make your...
Customer Experience – CBD Competitive Edge
CX can be your Competitive Edge Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator. Why? Less than half of all businesses deliver a good or better...
Support Female Purchase-Driven Buyers
Photo by Flaunter.com on Unsplash Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy. That doesn’t mean they can’t be influenced to add to their purchase. If you follow these 4 tips, you’ll help them get...
5 Impulse Buying Pillars for CBD Purchases
Womens love of browsing makes them vulnerable to impulse buying. Women who love to shop form the largest group of the female approaches to buying. Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make...
Emotional Triggers Access Women’s Sales Gateway
Photo by Clem Onojeghuo on Unsplash Women buyers stand at the gateway to sales for all those within their scope of influence. To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10...
Google Search Journey for CBD Marketing
Buyers Journey Courtesy Hubspot This year Google changed the way search engine work. They incorporated AI to make our searches and our lives easier. Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our...
Superfans – Influencers You Can Afford
Photo by Anthony DELANOIX on Unsplash The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying. It worked…very well. At the same time,...
Target CBD Marketing to Women?
images from unsplash Women do the shopping Did you know that women purchase 85% of all consumer products? They influence over 95% of all goods and services purchased in the USA. Despite the different cultures, it’s not much different around the globe. ...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
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