Blog
Keep Your Customers Delighted
Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark. Recently Heather wrote about Peloton. I only...
Push and Pull, Managing the Twins of Marketing
In marketing, we get the same magnetic push and pull found in magnetic polarity. Whether it’s teaching about polarity or singing a rap song about the push-pull of chemistry, the impact is the same. Energy attracting or pushing apart. The coronavirus has made...
Marketing Myths You May Not Know
Is what you know about marketing on the web compromised by common myths? It's highly likely. Especially of concern to brands and marketers is that clicks don’t mean what we think they do. Back in 1994, a direct response specialist, Ken McCarthy, introduced the...
8 Quick Seconds Will Make You More Money
Focus on Ease and Clarity in 8 Seconds or Less If your website can’t pass the 8-Second Marketing test...you are losing customers and money. It’s true... you have only eight seconds to get their attention before they click away. Microsoft’s research proved a...
Empathy Based Marketing
In the best of times and in the midst of crisis, customer connectivity is core to business success. That means we need to focus on helping them as real people, not clicks, and dollar signs. An Empathy Lesson I Learned Early I spent over 20 years in the spa...
Dopamine Rush…Silver Bullet to Sales
Are all dopamine rush triggers The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself. A key part of survival, the primal...
Value Added…Bonuses, Rewards & Discounts
Our perception of value can be modified with bonuses rewards and discounts. While avarice and greed have negative connotations the concept of getting a good deal is hardwired. We love bonuses, rewards, and discounts. We love to feel we got great value for our...
Pain…a Core Motivator
We are all pain avoidance creatures...it's how we survive. Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain. Everything from an embarrassing moment to a stabbing...
Key RAS Triggers Drive Sales – Including CBD
Key RAS Triggers Work to Make Sales The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly...
Are Sales Training Your Customers?
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
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