Blog
Share Hero Journey Stories to Celebrate and Empower
We’re hardwired to engage with stories. The hero journey story fits client successes, products to the rescue, or a brand story. Readers relate and take action.
How to Engage Prospects with Emotion Touching Stories
For eons, man has been sharing stories to entertain, inform, share history and connect. The right stories told using emotion engage and keep your reader on the page.
How You Can Use Newsletters to Energize More Business Growth
Newsletters, especially with SEO elements, are a core part of your growth marketing strategy. Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking. They turn new readers into fans...
Opportunities Abound! Plan Your 2022 B2B Content Strategy Now!
B2B marketing has changed a lot in the last 18 months. Buyers want to shop online and want more of a B2C experience. To stay competitive, you need to start planning your B2B Content strategy now. Here are some of the most recent forecasts from across my...
Want to Boost Marketing ROI Big Time? Find this SME Skill Blend
Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.
Watch for Missing Prospect Details that Tank Marketing Success
Lack of details hides your prospect behind a mask. In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are...
How to Embrace Life’s Challenges to Move Forward
Life's challenges are one of the biggest distractors we face as writers. It is so easy to get sidetracked. Sometimes it’s shiny objects that lure us to take on something new and we get derailed from our focus. Other times life gets more dramatic to get our attention....
Email Marketing With SEO
Email marketing can be one of the best or worst techniques. Properly done, it engages, informs, entertains, and helps prospects move forward in their buying journey. However, when it’s poorly done, you get deleted, unsubscribed, or worse—reported as...
SEO Content is Core to Success
Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions....
Let’s Humanize Marketing
Connecting with other humans is key to successful marketing. We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H....
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