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Persuasion… How to Get Prospects to Act

Persuasion is Much like Dating Connecting with your prospect is the first step toward a sale.  The success of persuasion is to guide them to an action or decision. It is totally dependent on following an often misunderstood path. It can often be much like dating or...

Digital Sharecropping Risky Business?

Social Media Marketing reminds me of playing Monopoly™. Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another...

Customer Experience Enhancers Increase $$$

Customer experience enhancers create more loyalty, repeat sales, and profitability. The pandemic disrupted the traditional shopping model forcing people to go online. It stuck. People often now use a blend between the two. The lines between online and a physical store...

Your Exclusive Rewards Build Customer Loyalty and Dollars Spent

Last week I talked about the importance of enhancing your business rewards program.  I wasn’t the only person talking about the need for this. Customer Experience Futurist Blake Morgan was also sharing.   This year it is more important than ever before...

Do You Use Glicken to Grow Customer Lifetime Value?

Glicken is a term often associated with receiving a bit of unexpected good luck or a lucky bonus. I once heard it called getting the piece of cake with the extra treat on top. Winning the lottery would be glicken. So would a surprise with your purchase. People love...

Are Your Business Teams a Magic Power for Growth

Are You Trying to Do it All? Consumer and business demand are fueling massive growth opportunities in 2021. Get these four business team components in place to maximize your 2021 business growth. It's all about you and your teams. When many businesses or marketers...

Is this #1 thing hurting your email marketing?

Value Content truly is king. Successful engagement and customer retention take more than sales. Your readers want interesting, relevant information—Value Content.  You need it on your website, social media and in your emails. Which emails do you prefer to receive...

How Empathy Builds Buyer Trust and Your Marketing Wins

Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships.   But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling,...

“Edutainment” Powers Up Engagement

“Edutainment” content is a secret weapon to get viewer’s attention and engage them.  Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is...

Buyer Behavior has changed for 2021

Everyone had to do a lot of shifting in 2020, and it changed our buyer behavior. It altered our expectations and values.  That means it’s time for businesses, and marketers need to accommodate the changes to stay competitive. We’ve changed how we buy Our world...

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