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Customer Experience – CBD Competitive Edge

CX can be your Competitive Edge Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator.  Why? Less than half of all businesses deliver a good or better...

Support Female Purchase-Driven Buyers

Photo by Flaunter.com on Unsplash Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy.  That doesn’t mean they can’t be influenced to add to their purchase.  If you follow these 4 tips, you’ll help them get...

5 Impulse Buying Pillars for CBD Purchases

Womens love of browsing makes them vulnerable to impulse buying. Women who love to shop form the largest group of the female approaches to buying.  Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make...

Emotional Triggers Access Women’s Sales Gateway

Photo by Clem Onojeghuo on Unsplash Women buyers stand at the gateway to sales for all those within their scope of influence.  To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10...

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