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SEO Content is Core to Success

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions....

Let’s Humanize Marketing

Connecting with other humans is key to successful marketing. We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H....

B2B Buyers Want B2C Shopping in 2021!

B2B shoppers want B2C experiences The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a...

Marketing for Beauty and Wellness?

Beauty and Wellness Attributes Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the...

Is Your Website Dated?

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting...

Tell Your Story—They Want to Know You

Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys....

What’s Your Story? Share It!

Stories differentiate you. Whether you are an online store, brick and mortar store, or any other type of business, you need to share your story.  Your personal story will help you stand out in a sea of businesses. Sometimes we can’t see our own story Several...

Persuasion… How to Get Prospects to Act

Persuasion is Much like Dating Connecting with your prospect is the first step toward a sale.  The success of persuasion is to guide them to an action or decision. It is totally dependent on following an often misunderstood path. It can often be much like dating or...

Digital Sharecropping Risky Business?

Social Media Marketing reminds me of playing Monopoly™. Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another...

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