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Does Every Missed Customer Detail Hurt Marketing Success?

by Judith Culp Pearson | Nov 12, 2021 | Alternative Health, Blog Posts, Business management, Business Marketing, Content, customers, Emails, Hemp/CBD, Marketing, Marketing buying triggers, Newsletters, psychographics, Readability, Travel, Website, women buyers | 0 Comments

Lack of details hides your customer behind a mask. In today’s business environment, everything needs to be customer-focused. If you have gaps in your customer details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are...

How to Embrace Life’s Challenges to Move Forward

by Judith Culp Pearson | Nov 5, 2021 | Alternative Health, Business Marketing, Content, Marketing, Personal Growth, Wellness, Women wellness | 0 Comments

Life's challenges are one of the biggest distractors we face as writers. It is so easy to get sidetracked. Sometimes it’s shiny objects that lure us to take on something new and we get derailed from our focus. Other times life gets more dramatic to get our attention....

Email Marketing With SEO

by Judith Culp Pearson | Oct 3, 2021 | Business management, Business, Business Marketing, Emails, Marketing, Website | 0 Comments

Email marketing can be one of the best or worst techniques. Properly done, it engages, informs, entertains, and helps prospects move forward in their buying journey. However, when it’s poorly done, you get deleted, unsubscribed, or worse—reported as...

SEO Content is Core to Success

by Judith Culp Pearson | Sep 22, 2021 | Business Marketing, Alternative Health, Blog Posts, Business, Content, Emails, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Newsletters, psychographics, Spas, Travel, Website, Wellness, women buyers, women entrepreneurs | 0 Comments

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions....

Let’s Humanize Marketing

by Judith Culp Pearson | Sep 16, 2021 | Business Marketing, Alternative Health, Blog Posts, Business management, customers, Emails, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Newsletters, psychographics, Travel, Website, Wellness | 0 Comments

Connecting with other humans is key to successful marketing. We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H....

B2B Buyers Want B2C Shopping in 2021!

by Judith Culp Pearson | Sep 8, 2021 | Business Marketing, Alternative Health, Blog Posts, Business, Business management, Content, customers, Emails, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Newsletters, Readability, Spas, Travel, Website, Wellness, women entrepreneurs | 0 Comments

B2B shoppers want B2C experiences The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there. After sifting through mountains of information, I found three keys B2B buyers desire when looking for a...

Marketing for Beauty and Wellness?

by Judith Culp Pearson | Sep 3, 2021 | Business Marketing, Alternative Health, Blog Posts, customers, Emails, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Newsletters, Personal Growth, Spas, Travel, Website, Wellness, women buyers, Women wellness | 0 Comments

Beauty and Wellness Attributes Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially. But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the...

Is Your Website Dated?

by Judith Culp Pearson | Aug 26, 2021 | Marketing, Alternative Health, Business, Business Marketing, Content, freelance copywriter, Hemp/CBD, Hospitality, Marketing buying triggers, Readability, Spas, Travel, Website | 0 Comments

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting...

Tell Your Story—They Want to Know You

by Judith Culp Pearson | Aug 18, 2021 | Business Marketing, Alternative Health, Blog Posts, Content, customers, Emails, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Newsletters, Spas, Travel, Website, Wellness, women buyers | 0 Comments

Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys....

What’s Your Story? Share It!

by Judith Culp Pearson | Aug 4, 2021 | Travel | 0 Comments

Stories differentiate you. Whether you are an online store, brick and mortar store, or any other type of business, you need to share your story. Your personal story will help you stand out in a sea of businesses. Sometimes we can’t see our own story Several...

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