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Formula: Skincare, Cooking, & CBD have this in common
Focus on the formula Skincare, cooking, and CBD may not seem to have much in common. But it’s there. If you focus on the commonality, the formulation, it will simplify your marketing efforts. Over my years in the skincare field, I’ve seen lots of new...
Three Safer and Effective Techniques for Planning CBD Marketing
Planning CBD Marketing Strategies Avoids FDA Pitfalls Photo by Kimzy Nanney on Unsplash While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively. Success requires careful planning for your CBD...
CBD Education = Sales
CBD and cannabis have experienced such explosive growth customers feel confused and hesitant. We can help them have the confidence to place orders with quality CBD education. But to get results, it needs to be done right. I remember when I first encountered CBD. I...
FDA/FTC “Yellow & Red flag” Words
Marketing in the CBD/alternative health niche can be like wading into the ocean without paying attention to the cautionary flags. You need to know what those flags represent and follow them to avoid riptides, a shark encounter or worse. If you avoid these FDA and FTC...
Women, Beauty, and CBD
Over the decades, women have tried a lot of “new” ingredients to make their skin look and feel better. Hemp-derived products are just the latest in this group. In 2019 CBD was the most popular ingredient in the beauty sector. It’s a huge market. In the US in 2018...
B2B and B2C Managing the Puzzle
Managing B2B and B2C is like a jigsaw puzzle Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex. In essence, you are running multiple companies. Each one needs its own unique...
8 Social Media Tips
Facebook Graphic by Kon Karampelas on Unsplash We all know we need to have our businesses active on social media where our customers spend their time. But choosing the right mix of social media can be challenging. Maximize your impact, and make your...
Customer Experience – CBD Competitive Edge
CX can be your Competitive Edge Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator. Why? Less than half of all businesses deliver a good or better...
Support Female Purchase-Driven Buyers
Photo by Flaunter.com on Unsplash Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy. That doesn’t mean they can’t be influenced to add to their purchase. If you follow these 4 tips, you’ll help them get...
5 Impulse Buying Pillars for CBD Purchases
Womens love of browsing makes them vulnerable to impulse buying. Women who love to shop form the largest group of the female approaches to buying. Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
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