Blog
Blogs Help 85% to Make Decisions
If you do a Google search of current blogging statistics, the numbers overwhelmingly support the need for both B2B and B2C companies to have blog content. 85% of people prefer to use content in blogs to help them decide over even testimonials. There are some best...
“Over-deliver” for Success
There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver. “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television...
Customer Service Value Statistics
In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours. Your key differentiator is likely how you bond with customers. How you...
Score with Videos for 2021
Video, because it’s visual, connects deeper emotionally, increases sales, and builds trust in your brand. It adds a dimension beyond what an image can generate. It can be the “face” of your business. People don’t connect with brands as deeply as they do...
Relationships First for 2021
To maximize your business success in 2021, you need to look at how you connect with your prospects and customers. Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience...
One Simple Trick for Copy to Boost Sales
Readable copy is a big key to sales! People today don’t want to wade through information that reads like a dull textbook. Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with...
Conversational Commerce
Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like...
Empathy Marketing – 3 Steps to Engage
We need the buyer's "why" In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. ...
How to Quickly Increase Sales by Engaging Women Buyers
Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US. And yet, 91% of them feel marketers and...
Psychographics for 2020 and Beyond
When we are trying to improve our customer experience, we need to understand our target audience and what makes them tick. Demographics tell us where they live, their age, and what they earn. The relatively new region of psychographics analytics tells us why they...
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