Blog
Empathy Based Marketing
In the best of times and in the midst of crisis, customer connectivity is core to business success. That means we need to focus on helping them as real people, not clicks, and dollar signs. An Empathy Lesson I Learned Early I spent over 20 years in the spa...
Dopamine Rush…Silver Bullet to Sales
Are all dopamine rush triggers The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself. A key part of survival, the primal brain...
Value Added…Bonuses, Rewards & Discounts
Our perception of value can be modified with bonuses rewards and discounts. While avarice and greed have negative connotations the concept of getting a good deal is hardwired. We love bonuses, rewards, and discounts. We love to feel we got great value for our...
Pain…a Core Motivator
We are all pain avoidance creatures...it's how we survive. Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain. Everything from an embarrassing moment to a stabbing...
Key RAS Triggers Drive Sales – Including CBD
Key RAS Triggers Work to Make Sales The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly...
Are Sales Training Your Customers?
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know...
3 Sisters CBD Marketers Can Focus On
Photo by Yuris Alhumaydy on Unsplash The key to successful marketing is focusing on the client’s pain points. In today’s chaotic world that’s the 3 Sisters...physical pain, anxiety, and inadequate sleep. Each of the three feeds of the others and accelerates the...
Increase Email Opens by 300%
Will your subject line get opened? Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there...
3 Keys to Optimize Your Customer-focus
Keys to optimize customer-focus Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the...
Power of Questions is Often Overlooked
Questions photo by Emily Morter, Unsplash Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
A Division of Culp Enterprises, Inc
© 2019 Judith Culp Creative Copy | All Rights Reserved