Blog
SWOT for CBD Marketing Success
How does your SWOT measure up? SWOT is a great way to see how you stand up against your CBD competition. It’s a tool that everyone should use to make sure they are staying at the top of their game. You may be familiar with the tool, but in case you’re not let’s do a...
Transparency = Trust = Customer Loyalty
Transparency builds trust In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health. Choose Transparency If you...
4-U’s to Increase CBD/Hemp Sales
Use the 4 U's to increase sales. If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with...
Blogs for CBD and hemp products…
Close up photo of cannabis plant by Rick Proctor on Unsplash Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that...
E-newsletters
Powerful nurturing for clients and prospects E-newsletters to stay connected Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a...
Grow your business or it will shrink.
Chart showing great business growth. There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses,...
ACCA – 4 Key Reasons to Include Stories…
Stories get attention and connect us with the hero. There are four key reasons you should use stories in your marketing mix. Attention, Connection, Credibility, and Action. They build a bridge between your offer and your reader like nothing else can. Attention... From...
Researching Your Ideal Prospect
Who is your target market? When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for. It’s really part of the product development if you want to generate the most sales. You don’t write a movie...
Know, Like, Trust, Are Keys to Convert Prospects to Customers
Know Like and Trust are Keys to Prospect Conversion In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to...
The Power of Giving
Helping is as easy as reaching out. Photo by Tom Parsons In my blog last week, I shared the story of a friend who was living In Paradise, California at the time of the worst wildfire in history. She and her Mom were trapped with no way to escape. They...
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