Blog
Key RAS Triggers Drive Sales – Including CBD
Key RAS Triggers Work to Make Sales The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly...
Are Sales Training Your Customers?
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know...
3 Sisters CBD Marketers Can Focus On
Photo by Yuris Alhumaydy on Unsplash The key to successful marketing is focusing on the client’s pain points. In today’s chaotic world that’s the 3 Sisters...physical pain, anxiety, and inadequate sleep. Each of the three feeds of the others and accelerates the...
Increase Email Opens by 300%
Will your subject line get opened? Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there...
3 Keys to Optimize Your Customer-focus
Keys to optimize customer-focus Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the...
Power of Questions is Often Overlooked
Questions photo by Emily Morter, Unsplash Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and...
Customer Need Drives Your Business
Your customer needs are the driving force behind your business and sales. Did you know that 42% of all startups die because they work on products without a market need? A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or...
Marketing Team for Growing Your Business
Marketing + Customer service + client input You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers...
Your Business Must Communicate Key Info
Communicate Safety photo by Walter Otto on Unsplash What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus. Unfortunately, many businesses aren’t saying a...
Halo or Horns…How is Your Business Seen?
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
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