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Personalization Versus Customer Experience
Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect. It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization. In this time of massive upheaval and...
How to Use Videos to Get More Sales and Leads
Video has steadily grown in popularity with both marketers and consumers. The pandemic boosted video watching even more. Videos are used in multiple ways—all of which lead to growing your bottom line. Wyzowl Reported Wyzowl recently released the results of...
Revenge Spending
Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going...
Quality Content Grows Sales 300% Faster
The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right. People visit your website looking for something. They come in during different stages of their buying journey. They...
Subheads are Powerful Marketing Tools
Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy. They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long...
How to Improve Testimonials
With the explosive increase in the number of people shopping, the online marketplace has become more crowded. For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like...
Readable Quality Enhances Sales
Everything you put out there to attract more business is a message. The success of that message is getting someone to read it. Much of the time, it misses the mark. It doesn’t get read because it's hard to read. Readable quality is critical for sales. When a message...
Transactional is so 2019
Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric. Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good....
Entourage Effect for 2021
The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together. However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings...
Differences in B2B and B2C Segmentation
I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types. Behavioral - how they engage and...
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