Blog
Customer Clarity is Essential for Success
The more clarity you have about who your ideal customer is, the more effective your marketing will be. In tough times, this is even more critical. If you don’t know exactly who you are trying to reach, marketing ROI will suffer. An arrow that hits the...
Wellness – Time is Now
Wellness has been popular among health food and spa industries for decades. Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what...
Intra-pandemic Customer Mindset
We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this. We’re...
The Magic of Repurposing Content
Repurposed content is recycled, refreshed and resused. Consistently creating quality content is something every business needs to do. It keeps the customers and prospects happy, the search engines happy...and SEO ratings up. Great content helps your...
Curated Content Drives SEO
Creating valuable content is a great way to enhance your readership and the way search engines rank you. However if you’re doing it all yourself, it can be overwhelming to get volume out there. Curated content allows you to get more volume out there and make search...
Keep Your Customers Delighted
Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark. Recently Heather wrote about Peloton. I only...
Push and Pull, Managing the Twins of Marketing
In marketing, we get the same magnetic push and pull found in magnetic polarity. Whether it’s teaching about polarity or singing a rap song about the push-pull of chemistry, the impact is the same. Energy attracting or pushing apart. The coronavirus has made...
Marketing Myths You May Not Know
Is what you know about marketing on the web compromised by common myths? It's highly likely. Especially of concern to brands and marketers is that clicks don’t mean what we think they do. Back in 1994, a direct response specialist, Ken McCarthy, introduced the...
8 Quick Seconds Will Make You More Money
Focus on Ease and Clarity in 8 Seconds or Less If your website can’t pass the 8-Second Marketing test...you are losing customers and money. It’s true... you have only eight seconds to get their attention before they click away. Microsoft’s research proved a...
Empathy Based Marketing
In the best of times and in the midst of crisis, customer connectivity is core to business success. That means we need to focus on helping them as real people, not clicks, and dollar signs. An Empathy Lesson I Learned Early I spent over 20 years in the spa...
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