Blog
Customer Need Drives Your Business
Your customer needs are the driving force behind your business and sales. Did you know that 42% of all startups die because they work on products without a market need? A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or...
Marketing Team for Growing Your Business
Marketing + Customer service + client input You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers...
Your Business Must Communicate Key Info
Communicate Safety photo by Walter Otto on Unsplash What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus. Unfortunately, many businesses aren’t saying a...
Halo or Horns…How is Your Business Seen?
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at...
Do Good…Drive Traffic
It’s really true. When you do good, it has rewards. Right now, offering something good, something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email...
Building Trust is Essential…
Building trust builds relationships Building trust is an essential part of the buying process. With people staying home, more and more we are dependent on online shopping. We’re dependent on information that we hope is accurate, honest, and transparent. ...
Newsletters Build Bonds
Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two...
Communications to Connect with CBD Clients
Photo by Tim Bennett of Unsplash Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the...
Content Marketing to Connect During a Crisis
It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have...
5 Ways to Retain Customers
Retain customers these 5 ways It’s not a secret that retaining customers is a good thing. It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a...
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