Blog
Differences in B2B and B2C Segmentation
I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types. Behavioral - how they engage and...
Juggling B2B and B2C
Many companies are marketing both to wholesale and consumer customers. In reality, for marketing, B2B and B2C are unique businesses. Trying to mix them on a single website can send the wrong message and cost you money. You can do anything if you keep it simple....
Email Marketing Trends for 2021
Emails are relevant and effective when you do them right. Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond. There has been an ongoing discussion for several years about the relevance of email...
CLV–Buyers Need More than a Receipt
CLV is a Customer's Lifetime Value. It's how much they make you in the time that they stay a customer. Focusing on CLV means you keep them longer and have a higher ROI. Many business platforms are set up to allow an automated response for a purchase. To maximize the...
Blogs Help 85% to Make Decisions
If you do a Google search of current blogging statistics, the numbers overwhelmingly support the need for both B2B and B2C companies to have blog content. 85% of people prefer to use content in blogs to help them decide over even testimonials. There are some best...
“Over-deliver” for Success
There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver. “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television...
Customer Service Value Statistics
In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours. Your key differentiator is likely how you bond with customers. How you...
Score with Videos for 2021
Video, because it’s visual, connects deeper emotionally, increases sales, and builds trust in your brand. It adds a dimension beyond what an image can generate. It can be the “face” of your business. People don’t connect with brands as deeply as they do...
Relationships First for 2021
To maximize your business success in 2021, you need to look at how you connect with your prospects and customers. Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience...
One Simple Trick for Copy to Boost Sales
Readable copy is a big key to sales! People today don’t want to wade through information that reads like a dull textbook. Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with...
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