Blog

Value Added…Bonuses, Rewards & Discounts

by Judith Culp Pearson | Jul 20, 2020 | Business Marketing, Content, customers, freelance copywriter, Hemp/CBD, Marketing, Marketing buying triggers, Wellness | 0 Comments

Our perception of value can be modified with bonuses rewards and discounts. While avarice and greed have negative connotations the concept of getting a good deal is hardwired. We love bonuses, rewards, and discounts. We love to feel we got great value for our...

Pain…a Core Motivator

by Judith Culp Pearson | Jul 17, 2020 | Business Marketing, Content, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Website, Wellness | 0 Comments

We are all pain avoidance creatures...it's how we survive. Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain. Everything from an embarrassing moment to a stabbing...

Key RAS Triggers Drive Sales – Including CBD

by Judith Culp Pearson | Jul 6, 2020 | Business Marketing, Content, customers, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Spas, Website, Wellness | 0 Comments

Key RAS Triggers Work to Make Sales The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly...

Are Sales Training Your Customers?

by Judith Culp Pearson | Jul 1, 2020 | Business, Business management, Business Marketing, Content, customers, Hemp/CBD, Marketing, Marketing buying triggers, Spas, Website, Wellness | 0 Comments

Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know...

3 Sisters CBD Marketers Can Focus On

by Judith Culp Pearson | Jun 22, 2020 | Business Marketing, Content, freelance copywriter, Hemp/CBD, Marketing, Marketing buying triggers, Wellness | 0 Comments

Photo by Yuris Alhumaydy on Unsplash The key to successful marketing is focusing on the client’s pain points. In today’s chaotic world that’s the 3 Sisters...physical pain, anxiety, and inadequate sleep. Each of the three feeds of the others and accelerates the...

Increase Email Opens by 300%

by Judith Culp Pearson | Jun 17, 2020 | Business Marketing, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Spas, Wellness | 0 Comments

Will your subject line get opened? Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there...

3 Keys to Optimize Your Customer-focus

by Judith Culp Pearson | Jun 9, 2020 | Business Marketing, Content, customers, Hemp/CBD, Hospitality, Marketing, Spas, Travel, Wellness | 2 Comments

Keys to optimize customer-focus Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the...

Power of Questions is Often Overlooked

by Judith Culp Pearson | Jun 1, 2020 | Business Marketing, Content, Hemp/CBD, Hospitality, Marketing, Spas, Website, Wellness | 0 Comments

Questions photo by Emily Morter, Unsplash Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and...

Customer Need Drives Your Business

by Judith Culp Pearson | May 27, 2020 | Business, Business Marketing, Content, customers, Hemp/CBD, Marketing, Website, Wellness | 2 Comments

Your customer needs are the driving force behind your business and sales. Did you know that 42% of all startups die because they work on products without a market need? A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or...

Marketing Team for Growing Your Business

by Judith Culp Pearson | May 18, 2020 | Business, Business management, Business Marketing, Content, customers, freelance copywriter, Hemp/CBD, Hospitality, Marketing, Newsletters, Website, Wellness | 0 Comments

Marketing + Customer service + client input You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers...