Blog
Newsletters Build Bonds
Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two...
Communications to Connect with CBD Clients
Photo by Tim Bennett of Unsplash Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the...
Content Marketing to Connect During a Crisis
It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have...
5 Ways to Retain Customers
Retain customers these 5 ways It’s not a secret that retaining customers is a good thing. It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a...
2 Billion Reasons to get Mobile Friendly Now!
Photo by 金 运 on Unsplash On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000! And the percentages held throughout the entire week. What might that mean for your alternative health or CBD business?...
Easy, Useful, & Friendly = Happier Customers
Photo by Blake Wisz on Unsplash How easy, useful, & friendly is your website? Your article? Your social media post? Each one of these is a touchpoint with customers and prospects. If you tweak for these three components you’ll grow faster and...
Appreciate Customers to keep them
Photo by Courtney Hedger on Unsplash Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you. When you acknowledge, reward and appreciate customers at every...
Build CBD Sales with Automated Email
CBD emails work Automated emails help you turn a prospect into a customer. Why? Because you can’t build a relationship in one step. It takes a series of connections to change a casual encounter or connection into a relationship. Remember the last time you were...
CBD Case Studies – Marketing Magic
Follow these 5 keys to maximizing results … We are all made of stories. Photo by S O C I A L . C U T on Unsplash CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want...
Trust…3 ways to build it
Never underestimate the power of trust. Photo by Sam Rios on Unsplash In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their...
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: judith@jculpcreativecopy.com; cell phone: 541-543-3070 or my office landline: 541-485-1004.
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