by Judith Culp Pearson | Apr 17, 2019 | Business management, Business Marketing, For Administrators, Personal Growth, Wellness
Asking for help may be a personal challenge. Answering the question, How easily do you ask for help? can be tougher for most of us than we want to admit. In this fabulous revealing article by Judith Sherven, PhD, an executive coach, she talks about asking this...
by Judith Culp Pearson | Aug 30, 2018 | Blog Posts, Business Marketing, For Administrators, Marketing, Website
Is Your Blog Blundering? When did you last update your blog? Last week? Last month? Last quarter?… Maybe last year??? If your blog isn’t getting a fresh post at least monthly…it’s not helping you. You won’t be getting a return on the...
by Judith Culp Pearson | Apr 6, 2018 | Business, Business management, Business Marketing, Marketing, Spas
Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do...
by Judith Culp Pearson | Feb 9, 2018 | Business, Business management, Business Marketing, For Administrators, Marketing, Website
TryInteract Quizzes Get Results Quizzes are a fascinating and hot topic in the digital marketing mix. They should be short, fun and useful for both the person taking the quiz and the business offering it. Most frequently, they are used to build an email list of people...
by Judith Culp Pearson | Jan 19, 2018 | Business, Business Marketing, For Administrators, Marketing, Newsletters, Readability, Website
Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier. I knew the product was a performer, but the description was hard to read. Readability was at the post-college level. This prompted...
by Judith Culp Pearson | Nov 28, 2017 | Business, Business management, Business Marketing, Hospitality, Marketing, Spas, Website, Wellness
Integrating Wellness into Spa and Hospitality All around us wellness is having an impact…offices, homes, spas and hospitality properties. Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy...
