by Judith Culp Pearson | Nov 18, 2019 | Business, Business management, Business Marketing, Content, For Administrators, Hemp/CBD, Marketing, Website, Wellness
Buyers Journey Courtesy Hubspot This year Google changed the way search engine work. They incorporated AI to make our searches and our lives easier. Now it’s called Google Search Journey. As businesses and marketers, we can use this tool to better connect with...
by Judith Culp Pearson | Nov 11, 2019 | Alternative Health, Business, Business management, Business Marketing, For Administrators, Hemp/CBD, Marketing, Spas, Wellness
Photo by Anthony DELANOIX on Unsplash The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying. It worked…very well. At the same time,...
by Judith Culp Pearson | Nov 4, 2019 | Alternative Health, Blog Posts, Business, Business management, Business Marketing, Hemp/CBD, Hospitality, Marketing, Wellness
images from unsplash Women do the shopping Did you know that women purchase 85% of all consumer products? They influence over 95% of all goods and services purchased in the USA. Despite the different cultures, it’s not much different around the globe. ...
by Judith Culp Pearson | Oct 14, 2019 | Alternative Health, Business, Business management, Business Marketing, Hemp/CBD, Hospitality, Marketing, Uncategorized, Website, Wellness
To reach female customers use psychographics Photo courtesy Sam Balye, Upsplash Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in...
by Judith Culp Pearson | Oct 8, 2019 | Alternative Health, Business, Business management, Business Marketing, Hemp/CBD, Marketing, Wellness
Discriminating by age, ageism, kills trust of your brand. Ageism is defined as age-based segmentation/discrimination. It refers to prejudice or discrimination on the grounds of a person’s age. It used to refer to the elderly. But today, the term has come to...
by Judith Culp Pearson | Sep 30, 2019 | Alternative Health, Business management, Business Marketing, Hemp/CBD, Marketing, Readability, Website
Photo by Austin Distel on Unsplash Build Your CBD Marketing Plan to Succeed The CBD niche is no different from any other. It’s highly competitive and requires a CBD marketing plan to succeed. It’s really easy to throw up a LinkedIn presence, Facebook page or...
