by Judith Culp Pearson | Jan 13, 2020 | Alternative Health, Business, Business Marketing, Hemp/CBD, Marketing, Website
Marketing in the CBD/alternative health niche can be like wading into the ocean without paying attention to the cautionary flags. You need to know what those flags represent and follow them to avoid riptides, a shark encounter or worse. If you avoid these FDA and FTC...
by Judith Culp Pearson | Jan 6, 2020 | Alternative Health, Blog Posts, Business management, Business Marketing, Content, Hemp/CBD, Marketing
Over the decades, women have tried a lot of “new” ingredients to make their skin look and feel better. Hemp-derived products are just the latest in this group. In 2019 CBD was the most popular ingredient in the beauty sector. It’s a huge market. In the US in 2018...
by Judith Culp Pearson | Dec 31, 2019 | Alternative Health, Business management, Business Marketing, Content, Hemp/CBD, Marketing, Marketing buying triggers, Website, Wellness
Managing B2B and B2C is like a jigsaw puzzle Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex. In essence, you are running multiple companies. Each one needs its own unique...
by Judith Culp Pearson | Dec 23, 2019 | Alternative Health, Business management, Business Marketing, Hemp/CBD, Hospitality, Marketing
Facebook Graphic by Kon Karampelas on Unsplash We all know we need to have our businesses active on social media where our customers spend their time. But choosing the right mix of social media can be challenging. Maximize your impact, and make your...
by Judith Culp Pearson | Dec 16, 2019 | Alternative Health, Business, Business management, Business Marketing, Content, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Website
CX can be your Competitive Edge Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator. Why? Less than half of all businesses deliver a good or better...
by Judith Culp Pearson | Dec 9, 2019 | Alternative Health, Blog Posts, Business management, Business Marketing, Hemp/CBD, Hospitality, Marketing, Marketing buying triggers, Newsletters, Website, Wellness
Photo by Flaunter.com on Unsplash Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy. That doesn’t mean they can’t be influenced to add to their purchase. If you follow these 4 tips, you’ll help them get...
