Clients and Experience
Cengage Publishing – First and Second edition Milady Standard Esthetics Advanced, Tips and Tricks for Permanent Makeup, Esthetician’s Guide to Safety and Wellness.
For the Advanced book I generated a chapter list, and recruited a team of industry experts. I researched and wrote chapters, kept the team on target and edited it all for accuracy and to conform to a consistent voice.
Stylist Newspaper – monthly column over 20 years. Skin, Inc. Magazine – articles over the years Dermascope Magazine – articles
Les Nouvelles Esthetique – Articles, national lecturer
Society of Permanent Cosmetic Professionals: specialty training manuals, contributing editor for quarterly newsletter, lectures and presentations, subject matter expert, certification specialist
NCEA – webinars, written materials, lectures to help instructors teach complex topics including chemistry. The most challenging was a presentation to educate professional estheticians and instructors the molecular structure of specific acids. Most have no advanced chemistry or college work. The goals was understanding comparative size of commonly used acids and how their structure impacted penetration of the epidermis. This to provide them a tool they could use to select the most effective therapy for their clients.
Permanent Cosmetics Safety & Preparedness book – self-published.
Hospitality Copywriting – webinars, fascinators, complete hospitality web packages including interactive features
The Noel Asmar Group – emails
Institute of Advanced Medical Esthetics – branding
Circadia Skin Care – web content
Jindilli Skin Care – web content
Aegialis Resort – web readability and marketing content
Salishan Resort – marketing blog
Rudding Park Resort – marketing blog
Swinton Park Resort – marketing blog
Lynn VanNorman Medical Massage Training – complete new website, social media, SEO, UX and email marketing.
Kabuki Springs Spa – In depth website analysis and recommendations
Dr. Melanie Carlone PT – consulting/strategizing, web content, emails, e-newsletters and social media content
Brow Works – in depth website audit and recommendations
My own companies: Esthetics & Permanent Cosmetics NW, Estheticsnw.com and formerly NW Institute of Esthetics 2003 – 2013. – web content, e-newsletters, social media, blogs.
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