Do you need emails that get more opens and clicks?
There are lots of benchmarks out there for what kind of open rates you need to be a successful marketer. But opens are only the beginning.
The key to the Money is the prospect taking action and clicking on the enclosed link – the Call to Action. Without those clicks – you don’t make any money.
If you are getting by with national averages, you are leaving money on the table. Here are some recent analytics from clients I work with:
Mail Chimp account:
This client offers training to professionals in the healthcare and medical segment. National averages for healthcare education and training are 21% opens and 2.48% clicks.
Constant Contact Account:
I’ve been mailing for this firm for three years.
The market segment of Beauty and Personal care has average stats of 17% opens and 1.76% clicks. These emails rarely go below the 17% open rate and always soar above the low click rate. Lowest click rate over 3 years is 5%. (Not an average, actual monthly response.)
Want to improve your email opens and clicks?
If you want to leave less money on the table and enhance your opens and clicks….
Click the contact me link now: Contact Judi