B2B Businesses – Increase Leads, Improve Sales
As a B2B business, you are an industry provider. Sales typically take some time and potential buyers need nurturing. Repeated gentle contacts to guide them through the buying process. Lots of good supportive information to make the buying decision easy and the product easy to integrate.
B2B typically do not deal with a single contact. You must reach and address the needs and concerns of everyone involved in the decision-making process.
B2B Businesses must deal with the unique needs of:
The division director
Chief Financial Officer
The staff that will use your product.
Depending on size and scope of your product it may even involve the corporate board.
It is important marketing materials answer the questions and needs of each. Materials may need variations for each of the decision-making members.
Reaching staff and educating them to love your product is a big bonus. They are your influencers. When the division director asks for input, they accelerate the buying process.
More B2B Business needs
First you need to reach the division director. It may be your spa director or group sales specialist. You need sales leads. A targeted landing page addresses this person’s specific concerns and needs. A place for them to say, yes, I want more information. She needs it written to read quickly. She needs taking action to be easy and low commitment.
Lead generations are supported by your sales team, website, case studies and white pages. Press releases, newsletters, direct mail and e-newsletters are also crucial. Social media may involve Facebook, LinkedIn, Twitter, Pinterest and Blogs.
You need a lot of different copy to effectively accomplish your goals. The more effectively it is written, the better it will work for you.
Your marketing director, who is also trying to handle events, is commonly overwhelmed. An experienced copywriter that understands your industry can be the ace in your pocket.
- Help to gain industry exposure
- Increase Leads
- Improve the productivity of your sales staff
- Cut marketing risk
Call for a complimentary 15-minute consultation. Or email me to learn how I can help you get more done while keeping your staff overhead low.
phone: Call: (office) 1- 541-344-7789; Skype 1-541-255-2167 or click on the Contact Form to email me.