Questions clients ask Additional Information

Common Questions

Whatever your needs for assistance, you want to know more before you invest in having me write for you. If we were meeting face-to-face, chatting in your office, you’d ask me questions.  Let me try to answer a few common questions right here with some Q and A.

Question: What are your qualifications as a copywriter?

A: I have been writing copy for the past 30 years for my own businesses, trade publications and more. Because I hate to settle for less than the best, I’ve taken numerous writing classes to hone my skills.

I hate to settle for less than the best, I’ve become an AWAI Verified Copywriter.  Before that I participated in a writing group at the post-college level  for three years. AWAI (American Writers & Artists, Inc.) programs included:

  • long form copywriting
  • social media copywriting
  • case studies
  • internet research
  • B2B marketing,
  • email copy
  • newsletter writing
  • web copy
  • information marketing
  • Architecture of persuasion
  • SEO
  • catalog copywriting
  • site audits
  • Masters program
  • I am a member of their prestigious Circle of Success program, a long-term commitment to continuing education and best serving my clients.
Question: What is your copywriting background?

A: It started with brochures, menus, ad copy, and newsletters. Later it expanded into a monthly column for the Stylist Newspaper, articles for Skin, Inc., Les Nouvelle

Later it expanded into a monthly column for the Stylist Newspaper. I wrote articles for Skin, Inc., Les Nouvelle Esthetique and Dermascope. A recent article is one for Skin Deep in the January 2017 issue. You can see this article and others in my portfolio section of this info packet.

Another  Skin, Inc. article on Ultherapy, (ultrasound anti-aging technology,) was published in the  June 2016 medical issue. I also write for ISPA and provide informational materials in their new Academy program.

I also write for Skin Deep. You can see the January 2017 article and others in my portfolio section of this info packet.

Skin, Inc. article on Ultherapy, (ultrasound anti-aging technology,) was published in the  June 2016 medical issue. I also write for ISPA and provide informational materials in their new Academy program.

I also write for ISPA and provide informational materials in their new Academy program.

When I created an online business presence in the late 90s, web content added to my writing mix. I have written presentations and webinars for national organizations, training manuals, school catalogs, and been involved in several books for the industry.  My writing keeps changing and expanding as I shift out of the treatment room and into writing for others.

I have written presentations and webinars for national organizations. Training manuals, school catalogs, and been involved in several books for the industry.  My writing keeps changing and expanding as I shift out of the treatment room and into writing for others.

My writing keeps changing and expanding as I shift out of the treatment room and into writing for others.

Question: Do you have experience in the travel wellness field?

A: Yes, I have spent the last 35 years in the beauty spa industry and have a passion for participating in travel wellness.  I have visited spas and historical sites across the US and Europe to learn, experience and evaluate.

My experiences taught me the type of experience the consumer wants.

I know the frustrations of a business owner considering product purchases. It’s confusing and expensive to make a mistake.

Retail clients want the features and benefits.

Professional clients want this as well as more are looking to understand the science behind it. They want to know how this product will enhance their client experience and bottom line. Whether it is de-stressing treatments or experience expansion the questions are the same.

I have been involved in the industry at the local, state and national level. I know it from the inside as a consumer, businessperson and manufacturer’s educator.  Travel and wellness are personal passions. I evaluate as both a consumer and an insider.

 

Question: What kinds of assignments do you handle?

A: When a project intrigues me, size is less important. It can be large or small, a single piece or something more ongoing.

One of the biggest challenges is to keep content fresh and interesting especially if it is online.  I can handle your need for content. Brochures, newsletters, articles, emails, advertorials, web content, copy critique, social media; blog posts site audits and strategies.

One thing many websites miss is a way of collecting information from their visitors.  It can be as simple as signing up for a newsletter,  Or it might be receiving special information in return for providing their email. This information could be an article or tips and tricks about what makes your product unique or special.

 

Question: Do you offer consulting services?

A: Absolutely, I would be happy to work with you as a consultant. I bring you a blend of being a consumer, and an industry insider.  I have a background in both B2B and B2C.

If you are not yet connecting with your customers via social media or a newsletter, I can help with this. Let’s talk about what changes or additions can enhance your bottom line.

 

Question: Your fee schedule lists a price for a “copy critique,” what’s that?

A: A copy critique is where I put on my editor hat and use the experience to evaluate any content you desire.

I can evaluate something that is already completed or a draft looking for what works and what does not.

You will receive a written review that you can use to enhance the piece or I can enhance the copy for you.

 

Question: Speaking of money, what does it cost to hire you for a project?

A: Is your content getting you the best possible ROI? If not, investing in my services may be the trigger that will bring in the missed sales or revenues left on the table.

One of my recent clients, an advanced esthetics training institute, went from 50% to 100% capacity in one short project.  She has no room for additional students for 10 months.

That investment may keep you more connected with your clients, retaining rather than constantly replacing them.

Who are your clients and what do they say about your copy and counsel?

 Question:  Who are your clients and what do they say about your copy and counsel?

A: You’ll find a testimonials, clients and their comments here.

 

Question: How long will it take you to write my copy?

A: This will vary from project to project. What is its extent? I am familiar and accustomed to working with deadlines and have never missed one.

In all my work with Cengage Publishing, they were impressed and appreciative of my meeting or beating deadlines in a very professional way.  In 20 years of writing the column for the Stylist Newspaper, I have always met submission deadlines.

 

Question: What happens if we want to revise the copy?

A: This is a very understandable concern. It is always my policy to include at least one revision in any project. Depending on the scope of the project, several may be included.

Our good initial consultation, defining the project and clarifying your specific goals helps minimize the need for extensive revisions and get you your finished copy more quickly.

Call: (office) 1- 541-344-7789; Skype 1-541-255-2167 or click on the Contact Form to email me.