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In wellness and tourism copywriting strategy enhance success…

Wellness and tourism are growing rapidly… It’s getting more competitive every year. But most websites look pretty similar.  They focus on a static picture of the business. But today it is becoming all about the CX… Customer Experience.

To set you apart let’s shift your focus to who you want to visit you… your prospective guest.

In today’s world, we need to focus on their needs, their dreams… their experience… or the one they’d like to have.  This takes a specialist who understands you and your clients and can help you bring them in.

Your time is limited… 

Your workload means you are stretched thin.  You need to delegate and allow yourself to focus on what you do best.  Surround yourself with good people and let us help you succeed.

Websites are no longer a brochure. You need to:
  • Engage the reader.
  • Get interactive.
  • Be a point of sale.

Most put out only a menu of flat information. Buildings. Furniture. Empty rooms. Compound this with the increased use of smartphones and tablets. People leave your site.

Your content needs to be relevant to what the guest can experience and easily viewable across all formats.

It’s also the personal, individual touch that’s missing.

Prospects today want to get to know you:

  • Learn why you are the best choice for them.
  • Discover what’s happening in your business.
  • Get to know you and your team.
  • Build trust that you are the right choice for them.

Social media needs to share the experiences you offer. Special events and promotions. It needs to be engaging and it needs to be kept current. It needs to build trust.

We don’t buy from those we don’t know and trust.

Staying in touch builds trust.

Just collecting names from your guests or from prospects at an event/show is only the first step.  They may not be ready for a sales call or to set an appointment.  They need to be led through the decision making process. Emails, blogs, more or more information. It needs to be ongoing, engaging, current.

As a spa-goer with 37 years inside the spa wellness tourism industry, I can’t begin to tell you how rarely this happens.  Stay in touch and keep their loyalty.

Wellness Tourism Copywriting Specialist
Wellness Tourism Copywriting

Judith Culp Pearson

Welcome to Judith Culp Creative Copy.  I’m an AWAI-Trained and Verified Direct Response Copywriter specializing in wellness, spa, travel. Together we will strategize your content and enhance your profits.

Understanding your challenges, we’ll use my experience to help you increase your appointments/sales and ADR totals.

We can improve your website results.

  • marketing emails
  • social media content
  • blogs
  • success stories
  • interactive innovation

I can help you generate more potential clients. This means more time for you to focus on fabulous guest services or time to connect directly with prospects. It allows you to focus on your business, staff, and family. And you’ll look like the hero when we track ROI.

Want to do a little brainstorming?

Call: (office) 1- 541-344-7789; Skype 1-541-255-2167 or click on the Contact Form to email me.

To explore how B2B firms can benefit from wellness tourism copywriting please click B2B

To explore how B2C firms can benefit from professional copywriting please click B2C

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